STRENGTH
- A strong brand name of both Sony and PlayStation, already have a large following of gamers.
- Strong network of game licensees.
- Large installed base of the PS2.
- Strong global market position.
- High quality Blu-Ray function.
- Strong multimedia Support.
- Best raw computing power provided by its Cell processor
- Sony is highly diversified company.
WEAKNESSES
- Lack of games, especially those exclusive to PS3.
- Delay in launch of console.
- Xbox and Wii have been on the market for much longer, and already have a very large audience.
- Product backlog.
- Less innovation compared to Wiimote.
- Inferior online service compared to xbox live.
- No remote control for Blu-Ray playback.
OPPORTUNITIES
- Blu-Ray may become the new high-definition standard.
- Cheapest Blu-Ray player available.
- Voice controller under development.
- Compatible other products of Sony.
- Introducing exciting games every releases
- Production cost should go down via manufacturing scale-up and product improvements.
THREATS
- HD-DVD may become the new high definition standard.
- The Wii, with its innovative controller might capture market away from the PS3 and PS4.
- Microsoft is expanding its advantage in online services.
- Sony must rapidly build a large enough network to attract game publishers.
- Mixing the images of game console and Blu-Ray player may confuse buyers.
ANOTHER SWOT ANALYSIS
RESOURCES:
Yup, it is too expensive and i don,t think i can afford it, maybe 10 years after..hahaha
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